Is SIP Realistic for Business?

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SMEs are the backbone of the economy during difficult economic times. It is important now more than ever that these businesses have the correct systems in place to ensure efficient, lean operations that make way for maximum profit margins. Choosing the right telecoms infrastructure to suit your business needs is a highly effective way of doing just that.

While larger enterprises have the capacity to align a head of department to all required functions of the business, it must be acknowledged that the typical smaller business owner will be too busy ‘doing the doing’ to wear finance, HR and IT director hats simultaneously and therefore may not be aware of the latest technology available to deliver real value for money.

However, SMEs can benefit as much as larger enterprises from effective IT choices by working with a trusted telecoms provider to recommend the technologies worth investing in - such as SIP.

SIP is the means by which voice and video traffic is carried between a network of IP phones, and is essentially a hosted telephone line. Unlike traditional phone networks, by hosting the communication channel over the internet you avoid bulky bundles of wires connecting handsets to an internal switchboard and similarly outside your organisation to the wider public network. Instead this process is all virtually routed via an online portal managed by your provider. It is easy to install and requires very little on-site hardware storage.

Carrying voice and data traffic over the same internet connection offers a great opportunity to consolidate suppliers, making the billing process straight forward and transparent. Another added benefit of using SIP trunking over other digital delivery methods is the unparalleled flexibility to expand when business in booming.

Operating over an economy of scale, SIP offers the capacity to support 60 lines simultaneously at a charge of £5 each, or 30 lines for £6 each. The best part is you’ll only be charged on the lines you use with the peace of mind you won’t encounter expensive installation charges when you’re ready to grow.

So, although research into IT may not always be a priority for everyone, benefiting from value-added solutions such as SIP can be a reality for both large and small businesses alike. Youzoom.co.uk customers can be assured of some of the best rates available - our sip trunking rental and connection charges are 50% lower than BT’s IP services (ISDN30e) and promises cheaper phone calls.

For more details on how your business can benefit from SIP trunking and an outline of our pricing structures please visit our dedicated SIP information page.